20. The 4 Seasons of the Customer Journey: Spring

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What Would They Do? The Customer Experience Podcast For Small Business

Nadine Nethery | Customer Experience Strategist & Copywriter

38 episodes

1 day ago

Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!

All content for What Would They Do? The Customer Experience Podcast For Small Business is the property of Nadine Nethery | Customer Experience Strategist & Copywriter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

20. The 4 Seasons of the Customer Journey: Spring

What Would They Do? The Customer Experience Podcast For Small Business

13 minutes 18 seconds

4 months ago

20. The 4 Seasons of the Customer Journey: Spring

In this episode, we kick off a 4-week mini series exploring the four seasons of the customer journey. First up is Spring: that powerful moment when a potential customer becomes aware of a problem or desire and starts looking for a solution.

We explore how service providers, course creators, and membership site owners can meet potential customers right there, build trust, and gently guide them forward without pushing for the sale.

This episode is your go-to for crafting clear, inviting, and customer-first brand touchpoints that turn curious browsers into long-term fans.

What we cover:

What “Spring” Looks Like in the Customer Journey – Awareness, curiosity, and early research before they ever click “buy.”

Why Discoverability and Trust Are Everything in This Season – And how to show up when your audience doesn’t even know they need you yet.

Tips for Service Providers, Course Creators and Membership Site Owners to Create a Standout First Impression

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

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