19. Turn free PR into long-term loyalty: a step-by-step guide for small business owners

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What Would They Do? The Customer Experience Podcast For Small Business

Nadine Nethery | Customer Experience Strategist & Copywriter

38 episodes

1 hour ago

Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!

All content for What Would They Do? The Customer Experience Podcast For Small Business is the property of Nadine Nethery | Customer Experience Strategist & Copywriter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

19. Turn free PR into long-term loyalty: a step-by-step guide for small business owners

What Would They Do? The Customer Experience Podcast For Small Business

25 minutes 18 seconds

4 months ago

19. Turn free PR into long-term loyalty: a step-by-step guide for small business owners

In this guest episode, I’m joined by PR coach and visibility expert, Gloria Chou, to unpack how small business owners can leverage media features to build short-term visibility as well as long-term brand loyalty—without big budgets, agencies, or insider connections.

Gloria shares her signature CPR Pitching Framework, powerful free tools to find the right journalists, and mindset shifts that help you feel worthy of showing up in the media. Whether you’re brand new to pitching or ready to expand your visibility strategy beyond social media, this episode is your permission slip to get featured, and get remembered.

What we cover:

Why PR Isn’t Just About “Being Seen” – And how it can become a sustainable loyalty and trust-building tool for your brand.
Gloria’s Career Journey from Diplomat to PR Coach – Including how she cold-called the New York Times with zero connections.
The CPR Pitch Framework That Gets Results – How to write a pitch that grabs attention.
Free Tools to Find the Right Journalists – So you can save time and track down your next opportunity.
How to Repurpose PR Features Beyond SEO – Including how to turn media mentions into nurture emails, sales assets, and trust-building proof points.

Connect with Gloria Chou:

FREE Masterclass: https://www.gloriachoupr.com/masterclass

Website: https://www.gloriachoupr.com

Instagram: https://instagram.com/gloriachoupr (DM Nadine for an extra freebie)

LinkedIn: https://www.linkedin.com/in/gloriaychou

Youtube: https://www.youtube.com/@smallbusinesspr

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Check out my favourite CX tools and resources here.

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