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What Would They Do? The Customer Experience Podcast For Small Business
Nadine Nethery | Customer Experience Strategist & Copywriter
38 episodes
1 day ago
Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!
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Marketing
Business,
Entrepreneurship
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All content for What Would They Do? The Customer Experience Podcast For Small Business is the property of Nadine Nethery | Customer Experience Strategist & Copywriter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!
Show more...
Marketing
Business,
Entrepreneurship
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18. How to increase membership engagement without creating more content
What Would They Do? The Customer Experience Podcast For Small Business
16 minutes 43 seconds
4 months ago
18. How to increase membership engagement without creating more content

In this episode, I answer a question from Caryn Gillen, business coach for coaches and my guest from episode 15, who recently launched a membership and wants to know:


“How do I keep members engaged and using the content that’s always available to them?”


It’s a common challenge: we create valuable membership libraries, but members forget what’s inside or never get around to exploring it. In this episode, I share practical, low-effort strategies to help you bring existing content back into the spotlight without adding more to your plate.


This episode is a goldmine for membership owners who want to reduce churn, increase member satisfaction, and make the most of what they’ve already created.


What We Explore in This Episode:

  1. Why “Always Available” Can Become “Never Accessed” – How resource overload and busy lives like to get in the way.
  2. The Role of Ongoing Onboarding and Strategic Touchpoints – Why helping members settle in isn’t enough.
  3. How to Make Old Content Feel Fresh and Timely – From monthly themes to curated pathways and spotlights.
  4. The Power of Context, Micro Wins, and Estimated Completion Times – How small tweaks increase click-throughs and completion rates.
  5. Low-Lift Accountability That Doesn’t Drain Your Time – Rewards, recognition, and small moments of support that keep people coming back.


View the episode transcript here.

Where to from here?


Find out how you can get my strategic customer experience brain on your brand here.


Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!


Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


Check out my favourite CX tools and resources here.


😍 Love the show?


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Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review


Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

What Would They Do? The Customer Experience Podcast For Small Business
Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!