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What Would They Do? The Customer Experience Podcast For Small Business
Nadine Nethery | Customer Experience Strategist & Copywriter
38 episodes
23 hours ago
Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!
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Marketing
Business,
Entrepreneurship
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All content for What Would They Do? The Customer Experience Podcast For Small Business is the property of Nadine Nethery | Customer Experience Strategist & Copywriter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!
Show more...
Marketing
Business,
Entrepreneurship
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17. How to build customer loyalty between sales without constant promotions
What Would They Do? The Customer Experience Podcast For Small Business
15 minutes 33 seconds
4 months ago
17. How to build customer loyalty between sales without constant promotions

In this episode, I answers an anonymous listener question that hits at the heart of customer retention:


“How do I keep my customers engaged between purchases?”


While most businesses chase new leads and visibility, I break down why your existing customers are your most valuable asset, and how staying connected between purchases builds trust, loyalty, and repeat business.


You’ll learn actionable ways to show up consistently, support your customers post-purchase, and create a brand experience that keeps them coming back (not because they’re being sold to, but because they feel seen, supported, and valued).


What We Explore in This Episode:

  1. Why Most Businesses Ghost Customers After a Sale – And how that’s a missed opportunity for deeper connection and repeat sales.
  2. How to Stay Front of Mind Without Constantly Pitching – What to say, share, and show in between launches.
  3. Small Touches That Build Big Loyalty – Think check-ins, celebrations, and personalized nudges that show you care.
  4. Post-Purchase Experiences That Actually Support the Buyer – Why “value delivery” shouldn’t stop after they hit buy.
  5. How to Use Behavior Cues to Guide the Next Sale – Let your customers show you when they’re ready to buy again.


View the episode transcript here.

Where to from here?


Find out how you can get my strategic customer experience brain on your brand here.


Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!


Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


Check out my favourite CX tools and resources here.


😍 Love the show?


Hit subscribe or follow so you never miss a new episode.


Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review


Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

What Would They Do? The Customer Experience Podcast For Small Business
Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!