What happens when a dating app doesn't do social media the usual way?
In this episode of What the Social, we talk to Jackie Santos, CMO at Hinge, about why the brand doesn't post on socials – and is still thriving. From values-driven creator partnerships to region-specific storytelling, Jackie breaks down Hinge’s unique approach to social and what really matters when it comes to KPIs.
Tune in for insights, inspo, and a fresh take on how to build brand love without posting 24/7.
Timecodes:
00:01:37 Start of conversation
00:02:42 Everyday working life
00:04:08 Team set-up
00:06:30 Social media activities
00:14:20 Influencers vs. creators
00:20:30 Cultural differences in sating
00:24:50 KPIs
00:26:30 Exchange with competitors
00:28:13 Everyday working life
00:31:00 Future Hinge features
Mentioned:
More about us: