In this episode, your host Somer Simpson, is joined by Senior Vice President of Leaf Group, Scott Messer to discuss the three-sided economic model between marketers, ad-funded publishers, and consumers. Consumers trade data for free access to content. Publishers trade consumer eyeballs for marketing dollars. And marketers vie for consumer attention to acquire customers and grow their businesses. This has been the system in place, way before the internet that enabled free consumer access to news and information. It is how we power the institutions that serve as a check and balance on our society and governments and how we keep people informed about what's important to them or should be important to them. 

++++   

This podcast is brought to you by Quantcast. Quantcast's mission is to champion a free and open internet. We are the creators of a new and innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow  their audiences, being able to reach people in the right place at the right moment. Whether you want to run your own advertising campaigns or have them fully managed by our expert account team, we’re here to support you. Get in touch to learn about our different services options to fit your needs. Connect with us today!