In this episode, Joe Marhamati sits down with Jonathan Proffitt, ABB’s Sales & Development Leader for Residential Energy Management (aka, the electrification whisperer). They get real about what it takes to stay competitive as a solar installer today. From batteries to smart meters, from supplier relationships to utility red tape—John shares how diversifying your offering isn’t optional if you want to scale. They also dive into ABB’s evolving toolkit for installers, what financing solutions are actually working on the ground, and how we finally start tackling soft costs if we’re serious about hitting 100% solar penetration.

If you’ve ever wrestled with utility coordination or wondered how to future-proof your business, this one's for you.