Runredeem - Building loyalty in endurance sports, Johan Tigér, CEO of Tigertech

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What Runs a Run

Kamal Datta

28 episodes

5 days ago

Welcome to What Runs a Run podcast where we are exploring the ecosystem that fuels the runners, running communities, organizers and everything in between. This podcast is broken down into mini series diving deep into a specific theme, for example in Tech in 26.2 we chat with entrepreneurs and professionals at the forefront of innovation supporting runners and the running events. If you are a curious athlete, we believe you will enjoy this podcast. Thanks for listening!!

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All content for What Runs a Run is the property of Kamal Datta and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Runredeem - Building loyalty in endurance sports, Johan Tigér, CEO of Tigertech

What Runs a Run

34 minutes 28 seconds

1 year ago

Runredeem - Building loyalty in endurance sports, Johan Tigér, CEO of Tigertech

In this episode of the Tech in 26.2 Podcast on Traxamo, I sit down with **Johan Tigér,** CEO and Principal Consultant of Tigertech based in Sweden. Tigertech provides digitization services for endurance sports events to create bespoke experiences for participants. I was curious to learn about Tigertech’s RunRedeem solution that Johan did for New Balance where the goal was to reward runners for their effort when training. We cover quite a few grounds on different custom solutions Tigertech built since its founding during pandemic to trends and role of AI. Enjoy the episode! ⛳ Founding Story of Tigertech ⛳ Creating fun experience through digitization ⛳ Deep dive into RunRedeem and what’s next for it? ⛳ Scaling Tigertech as a services company ⛳ Trends and role of AI in endurance tech Podcast Outline 0:05 Introduction 4:25 Starting Tigertech - Digitization for endurance sports industry 9:43 Using technology to create fun experience for participants 11:59 What is RunRedeem 20:50 Finding first customer 22:27 Scaling Tigertech 24:23 What’s next for Tigertech 26:06 Trends in technology usage in endurance sports References - Tigertech - https://tigertech.se/ - RunRedeem project with New Balance - https://tigertech.se/projects/breakfaster/ - RunRedeem article on RunningUSA - http://www.run4amc.org/index-466.html - Gothenburg, Sweden Half Marathon - https://www.goteborgsvarvet.se/en Episode info: - Youtube - - Apple Podcast link - - Spotify podcast link - Transcript and Show notes: - Enjoy the episode!