In this episode, Tyler McGraw, founder of RunVirt, discusses the intricacies of race bib production, the impact of COVID-19 on the running industry, and the innovative approaches Runvert is taking towards sustainability and efficiency in bib manufacturing. Tyler shares his personal journey into the running industry, the evolution of race bibs, and the future vision for RunVirt as a leader in participant identification. Key takeaways:

• Tyler McGraw's journey into the running industry began with a focus on manufacturing, not running.

• COVID-19 significantly impacted the running industry, leading to a temporary shift away from it for Tyler.

• RunVirt aims to innovate the race bib industry by focusing solely on bib production.

• The landscape of the bib industry has changed, with major players exiting the market post-COVID.

• Race bibs serve multiple functions beyond identification, including timing and logistical support.

• RunVirt is reducing manufacturing steps to increase efficiency and sustainability.

• Sustainability is a core pillar for RunVirt, with initiatives to replace Tyvek with more eco-friendly materials.

• Creativity in bib design is essential for enhancing participant experience and engagement.

• RunVirt is exploring new technologies to allow for on-site printing of custom bibs.

• The future of RunVirt includes continuous improvement and innovation in bib production processes.