In this episode of the Tech in 26.2 Podcast on Traxamo, I have a conversation with Frankie Ruiz, the Cofounder of the LifeTime Miami Marathon. We delve into Frankie’s innovative approach to integrating technology as the race organizer for the Miami Marathon, which now boasts over 25,000 participants. Frankie also shares how, after selling the Miami Marathon to LifeTime, the event is utilizing LifeTime’s event management tools, such as Athlinks and Chronotrack, to enhance both the production quality and the runner experience. We wrap up our conversation chatting about what other interests Frankie is pursuing including to be the Mayor of City of Miami one day. Here are some key focus areas of our conversation:
⛳ Founding Story of Miami Marathon
⛳ Scaling Miami Marathon to 25000+ participants
⛳ Creating better runner experience through technology like crowd science, data drive coral verification, bandit control program
⛳ Areas race industry needs innovation
⛳ Reflection on selling Miami Marathon to LifeTime
Podcast Outline
0:05 Episode summary
1:18 Introduction
2:04 Founding Story of Miami Marathon
5:53 Scaling Miami Marathon through acquisition
10:27 Approach to leverage technology as race organizer
16:39 Data points for the bandit control program
20:58 How Crowd Scientists help to better plan race course
28:18 Corral verification program by Athlinks and Chronotrack
32:32 Frankie’s top of the ming challenges- photography, running expos , interactive race medal
34:13 Frameworks to select technology for better production and runner experience
37:14 Frankie’s reflection on selling Miami marathon to LifeTime Fitness
44:27 What’s next for Frankie
References
Episode info:
Transcript and Show notes:
Enjoy the episode!
