Building the Internet for Machines: The Next Tectonic Shift

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What Next?

Publicis Groupe

125 episodes

1 day ago

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.

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Building the Internet for Machines: The Next Tectonic Shift

What Next?

45 minutes 53 seconds

2 months ago

Building the Internet for Machines: The Next Tectonic Shift

Michael Walrath, CEO of Yext, on the shift from an internet built for humans to one built for machines. The founder of Right Media which was acquired by Yahoo for $850 million, and Moat which was acquired by Oracle, argues the importance of structured data for AI-driven search and discoverability. Google, he says, will still be important, but will soon no longer be the entire oxygen of the internet. As AI blows this space apart, marketers, he urges, must quickly adapt by focusing on data architecture and leveraging new AI tools like ChatGPT and TikTok. However, he believes that the future is bright, if only for marketers who understand the scope of this exciting tectonic shift.