Nick Restrepo, Vice President of Sales at World Emblem, on his journey into heat applied decorations in the garment industry. Today creativity and personalization driven by AI is spreading everywhere. Using the evolution from traditional sewing to heat-applied dimensional branding as an example, Nick argues the impact of technology, particularly AI, in personalization and streamlining the process. His insights in leadership stress humility, transparency, and client relationship-building, but time, he concludes, is the ultimate currency.