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What Just Happened? A Polpeo Podcast
Kate Hartley & Tamara Littleton
17 episodes
1 week ago
In What Just Happened? hosts and co-founders of Polpeo, Tamara Littleton and Kate Hartley, delve into a different corporate crisis, what it meant for the brand, and how it shaped our thinking in crisis communications. Along the way, they have help and insight from some of the most prominent thinkers in the crisis communications industry, who share their expertise on why people behaved the way they did during the crisis in question, how leaders responded and even how the market changed as a result. And they help answer the biggest question of all - could it have been avoided in the first place?
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Management
Business,
Marketing
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All content for What Just Happened? A Polpeo Podcast is the property of Kate Hartley & Tamara Littleton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In What Just Happened? hosts and co-founders of Polpeo, Tamara Littleton and Kate Hartley, delve into a different corporate crisis, what it meant for the brand, and how it shaped our thinking in crisis communications. Along the way, they have help and insight from some of the most prominent thinkers in the crisis communications industry, who share their expertise on why people behaved the way they did during the crisis in question, how leaders responded and even how the market changed as a result. And they help answer the biggest question of all - could it have been avoided in the first place?
Show more...
Management
Business,
Marketing
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The Nestlé Deforestation Backlash
What Just Happened? A Polpeo Podcast
36 minutes 10 seconds
1 year ago
The Nestlé Deforestation Backlash
In this episode of "What Just Happened?," hosts Kate Hartley and Tamara Littleton, with special guest John Brown, explore the enduring relevance of the Nestlé versus Greenpeace controversy over palm oil and deforestation.

We delve into how Greenpeace’s campaign against Nestlé in 2010 highlighted the broader issue of palm oil production's impact on rainforests. Nestlé made several missteps in handling the crisis, including attempts to suppress Greenpeace’s video and failing to meet their sustainability commitments.

We also discuss the broader implications for corporate transparency and accountability, emphasising the importance of genuine action over superficial promises. And we provide insights into how brands can better navigate these challenges by being transparent, admitting faults, and taking a human approach to communication and sustainability efforts.

A full transcript of today's show is available to read here.
What Just Happened? A Polpeo Podcast
In What Just Happened? hosts and co-founders of Polpeo, Tamara Littleton and Kate Hartley, delve into a different corporate crisis, what it meant for the brand, and how it shaped our thinking in crisis communications. Along the way, they have help and insight from some of the most prominent thinkers in the crisis communications industry, who share their expertise on why people behaved the way they did during the crisis in question, how leaders responded and even how the market changed as a result. And they help answer the biggest question of all - could it have been avoided in the first place?