In March 2022, Florida’s Senate passed a bill to ban discussions of sexual orientation or gender identity in primary schools. The so-called “Don’t Say Gay” bill stirred up major controversy at Disney, which has a complex history with the LGBTQ+ community, when it stayed silent despite having a significant presence in the state and being a major employer at the Disney World theme park.

In this episode of ‘What Just Happened?’, hosts Kate Hartley and Tamara Littleton explore Disney’s LGBTQ+ history, from early bans on same-sex dancing to the evolution of “Gay Days” at its parks, and how its values have often conflicted with its behaviour.

They look at how Disney’s then-CEO Bob Chapek’s argument that corporate statements rarely change opinions resulted in the corporation remaining silent after the “Don’t Say Gay” bill was passed. ANd how, after a backlash from employees and the public, he apologised, halted political donations in Florida, and pledged $5 million to support LGBTQ+ rights groups.

They are also joined by founder of the Diversity Standards Collective Rich Miles, who explains that neutrality is not an option when it comes to human rights. He stresses that brands must align behaviour and policy with their stated values, review outdated internal policies, and engage both employees and consumers in open dialogue.

The conversation underscores that authenticity, clarity of values, and proactive communication are essential to avoid reputational crises in an increasingly polarised environment. And it highlights the risks brands face when trying to remain neutral on human rights issues.

A full transcript of today's show is available to read here.