Quitting the 9-to-5: Tom Bishop’s Bold Move to Build El Rayo, Now a Leading Tequila Brand.

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What It Takes with Olly Fawcett

Olly Fawcett

27 episodes

5 days ago

What does it take to build something? What does building something take from you? In this podcast, we speak with the founders and owners of some of the most incredible brands and businesses to find out the truth about what it takes to build a brand from the ground up, and as founders what going through that process teaches you. Olly Fawcett is the founder of 303, a creative performance marketing agency working with premium brands. Over the last 10 years, he has spent time inside some amazing brands as they have grown and now is sharing those insights through What It Takes.

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Quitting the 9-to-5: Tom Bishop’s Bold Move to Build El Rayo, Now a Leading Tequila Brand.

What It Takes with Olly Fawcett

57 minutes 9 seconds

1 year ago

Quitting the 9-to-5: Tom Bishop’s Bold Move to Build El Rayo, Now a Leading Tequila Brand.

Leaving the security of a 9-5 can be scary, but doing it with only a small idea of what you might do with no real concept, name or starting place can be an even bigger jump. For Tom, starting El Rayo with his Co-Founder Jack, was just that. A massive jump from the corporate world into starting a brand new business with limited experience. Did the gamble pay off? What did it take?

Follow Tom & El Rayo: https://www.instagram.com/elrayotequila/https://www.linkedin.com/in/tom-bishop-843111a3/

Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc https://www.linkedin.com/in/olly-fawcett-668566177/

00:00 - Intro 01:19 - The city broker 02:48 - Risks of leaving a job prematurely 04:30 - From idea to reality 05:30 - Co-Founder dynamics 07:58 - Startup beginnings 08:20 - Essential advice for startups 09:10 - TEQUILA11:20 - 5-Star Hotels in London 12:35 - E-Commerce strategies 13:55 - Cultural influence on business 16:00 - Sombreros & cactus 16:58 - London’s agency scene 18:21 - Defining your brand in the market 23:00 - Hustling 28:58 - Engaging your audience 34:20 - Luck in entrepreneurship 39:01 - Establishing a strong identity 43:08 - Raising capital 50:42 - 818 Tequila and Kendall Jenner 56:00 - Brand building essentials