
We all have ideas of what life would be like following the world's biggest artists on the road as they tour for months on end. Zak had just that experience when he followed his childhood best friend Ed Sheeran as he travelled with his show, but why did Zak give this up and start a canned wine brand?
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00:00 Introduction
03:35 Creative Upbringing
05:30 Smirnoff Ice Campaign
08:50 Working in New York
10:45 Narrative in Branding
13:00 Ed Sheeran Tour
14:40 Quitting 9-5 to Pursue Passion Projects
17:00 On Tour Atmosphere
19:45 BTS of a Global Superstar
20:18 Work Ethic
22:12 Sacrifices Made During Tour Life
24:16 Working With Lewis Capaldi
25:45 "How I'm Feeling Now" Documentary
26:40 Documenting the Journey
28:05 Niall Horan's Tour
00:31:14 Canned Wine Concept
00:34:30 Investors for Startup
00:37:30 Vineyard Relationships
00:40:00 Canned Wine Market Growth
00:40:35 What Makes a Wine Organic?
00:42:50 Sicilian Wine
00:43:40 Founder's Struggles
00:48:40 Ed Sheeran Album Art Design
00:57:15 Navigating Distribution Channels
00:59:25 British Airways Launch
01:02:10 West London Wine Bars
01:09:15 What Does It Take to Build a Brand?