How Toby Hoppy Helped Grow: Trip, Patch Plants, Harry's Razors and now All Things Butter.

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What It Takes with Olly Fawcett

Olly Fawcett

27 episodes

5 days ago

What does it take to build something? What does building something take from you? In this podcast, we speak with the founders and owners of some of the most incredible brands and businesses to find out the truth about what it takes to build a brand from the ground up, and as founders what going through that process teaches you. Olly Fawcett is the founder of 303, a creative performance marketing agency working with premium brands. Over the last 10 years, he has spent time inside some amazing brands as they have grown and now is sharing those insights through What It Takes.

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How Toby Hoppy Helped Grow: Trip, Patch Plants, Harry's Razors and now All Things Butter.

What It Takes with Olly Fawcett

1 hour 58 minutes 56 seconds

1 year ago

How Toby Hoppy Helped Grow: Trip, Patch Plants, Harry's Razors and now All Things Butter.

Toby Hoppy has been behind the scenes of some amazing brands as they have grown in their respective industries. From Trip Drinks to Patch Plants, Toby's experiences within these brands and the skyrocket in their online growth gave him the insights and learnings to now be driving the growth of All Things Butter.

Follow Toby & All Things Butter: https://www.instagram.com/allthingsbutter__/ https://www.linkedin.com/in/toby-hoppy-32a4b367/ https://allthingsbutter.co.uk Follow Olly: https://www.instagram.com/olly.303/ https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc https://www.linkedin.com/in/olly-fawcett-668566177/ Listen Here: 00:00:00 Introduction 00:01:40 Growing up in an entrepreneurial family 00:03:30 Pursuing entrepreneurship for freedom 00:08:50 Developing a strong work ethic from a young age 00:11:20 Reflections on the university experience 00:18:40 Going into business with friends 00:23:00 First job at AO.com 00:31:30 Gaining experience across different businesses 00:39:02 Working with marketing agencies 00:41:02 Approaches to career development 00:53:08 Aspiring for the next career level 00:57:55 Navigating a 95% overnight revenue loss 01:06:45 Building confidence in a role 01:10:00 Joining TRIP in its early days 01:14:36 Partnering with Thomas Straker 01:18:00 Raising Capital for Strakers restaurant in Notting Hill 01:20:40 Creating viral food content on social media 01:22:40 Chilli butter mussel flatbread dish 01:26:25 Balancing consistency and creativity in content 01:28:16 Gaining 1.5 million TikTok followers 01:34:45 Decline of veganism as a trend 01:39:40 Selling butter products online 01:48:02 Overcoming imposter syndrome 01:50:50 Operating a low-margin business 01:54:06 Educating consumers on quality ingredients 01:57:00 The importance of patience in your career journey