How GymShark & Lounge Empower Creativity

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What It Takes with Olly Fawcett

Olly Fawcett

27 episodes

5 days ago

What does it take to build something? What does building something take from you? In this podcast, we speak with the founders and owners of some of the most incredible brands and businesses to find out the truth about what it takes to build a brand from the ground up, and as founders what going through that process teaches you. Olly Fawcett is the founder of 303, a creative performance marketing agency working with premium brands. Over the last 10 years, he has spent time inside some amazing brands as they have grown and now is sharing those insights through What It Takes.

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How GymShark & Lounge Empower Creativity - Jo Bird

What It Takes with Olly Fawcett

1 hour 32 minutes 45 seconds

1 year ago

How GymShark & Lounge Empower Creativity - Jo Bird

Jo Bird transitioned from Rankin Photography to a three-month adventure in Australia at 27. Upon her return, she became the Creative Lead for GymShark and Lounge, two of the UK's biggest brands. With her innovative approach, Jo played a key role in helping these brands break through in a competitive market. Now, she’s on a mission to establish her own personal brand after embracing new opportunities following redundancy. Follow Jo: https://www.linkedin.com/in/justjobird?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app https://www.instagram.com/justjobird?igsh=MXdhM3RyMWJiNmIzZA== https://www.tiktok.com/@justjobird?_t=8pxkGlk51U1&_r=1 Follow Olly: https://www.instagram.com/olly.303/ https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc https://www.linkedin.com/in/olly-fawcett-668566177/ 00:00 Introduction to Jo Bird 02:00 Creativity in Jo's Family 04:20 Growing Up in Her Sister's Shadow 06:30 Limited Exposure to Creative Careers 09:30 Dropping Out of University 12:46 Moving to London for Work 17:00 Opportunity at Rankin's Studio 27:20 From Launch Party to Chicken Shop 32:00 Building a Creative Portfolio 34:30 Working with Jonathan Knowles 46:38 Joining GymShark as a Creative 58:30 Attracting Diverse Creative Talent 01:08:52 Headhunted by Lounge Underwear 01:17:24 Community-Building as Strategy 01:23:20 Work Culture at Lounge 01:29:20 Transitioning to Freelance Work