After starting and selling her first business, Lucy Busk went on to work with some of the most exciting new brands within the food & beverage space. Consulting them on how to grow their revenue through sales effectively and quickly. She wanted to get back to being a founder, partnering with her now Co-Founder Jeremy, she is now building NICE, a wine brand with a difference. But what is the biggest driver of their current success?
Follow Lucy & Nice: https://www.instagram.com/drinknice/?hl=en https://www.linkedin.com/in/lucy-busk-wright-52966086/ Follow Olly: https://www.instagram.com/olly.303/ https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc https://www.linkedin.com/in/olly-fawcett-668566177/ Listen Here: 00:00 Introduction
02:48 Life growing up
04:05 Work experience
06:00 Interior design idea
07:30 Lessons from selling a business
09:05 Excitement and challenges of starting up
12:29 Embracing entrepreneurship
14:00 Leveraging consultancy experience
14:30 Building trust for business success
18:34 Perseverance in business
19:40 Resilience as a founder
21:00 Disrupting the wine sector
24:10 Co-Founders shared vision and skills
33:50 Innovative marketing strategies for growth
38:00 Connecting with your audience
41:58 Effective marketing for entrepreneurs
45:00 Turning "No" into opportunities
51:15 Navigating UK Retail
52:05 Identifying top sales talent
56:10 Hustle culture
57:30 Company values foundation of strong business
01:01:10 Importance of cultural fit
01:04:29 Creating your own luck as a founder
01:05:00 Balancing entrepreneurship and parenthood
01:08:00 What does it take to be a founder?