From Concept to Market: How Laura Fullerton Built Monk Ice Baths.

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What It Takes with Olly Fawcett

Olly Fawcett

27 episodes

5 days ago

What does it take to build something? What does building something take from you? In this podcast, we speak with the founders and owners of some of the most incredible brands and businesses to find out the truth about what it takes to build a brand from the ground up, and as founders what going through that process teaches you. Olly Fawcett is the founder of 303, a creative performance marketing agency working with premium brands. Over the last 10 years, he has spent time inside some amazing brands as they have grown and now is sharing those insights through What It Takes.

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From Concept to Market: How Laura Fullerton Built Monk Ice Baths.

What It Takes with Olly Fawcett

1 hour 31 minutes 37 seconds

1 year ago

From Concept to Market: How Laura Fullerton Built Monk Ice Baths.

Laura is currently launching Monk, a revolutionary ice bath brand which as been in development for over 2 years. But this isn't Laura's first business, she has not only already sold a brand she started, but also been through the high AND lows of building something from scratch.

Follow Laura & Monk: https://www.instagram.com/laurafullerton/ https://www.instagram.com/discovermonk/ Follow Olly: https://www.instagram.com/olly.303/ https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc https://www.linkedin.com/in/olly-fawcett-668566177/ 00:02:15 Mastering the Flow State 00:07:40 Account Executive Insights 00:09:15 Sink or Swim 00:14:90 Creative Director's Journey00:29:20 Entrepreneurship Challenges: Losing Friends While Building a Business 00:33:30 Building Laura's First Brand 00:36:10 Life Under NDA 00:42:25 Leaving Corporate Life for Entrepreneurial Passion 00:48:20 Cold Water Therapy Benefits: Enhancing Health and Wellness 00:53:00 Biohacking Explained00:58:32 Cold Water Immersion: Combating Anxiety and Depression Naturally 01:06:58 Branding Strategy 01:16:04 MONK Product Launch 01:19:00 Brewdog Founder James Watt's Mentorship 01:24:20 Stress Management: Effective Coping Mechanisms for Entrepreneurs 01:27:00 Training Your Body to Handle Pressure 01:28:02 Exit Strategy: Building a Business with the End in Mind