What's your side hustle? 

In July 2020, we spoke to Aaron Christian about one of his side hustles, The Asian Man. Going for 10 years, The Asian Man celebrates stylish south asian men. Bringing together some of the most influential designers, artists, stylists and editors from fashion and culture, it's a digital page (@theasianman_) and global community of style conscious men, committed to celebrating and shining a light on south asian style. 

Two years on, we catch up with Aaron and ask what now? The Asian Man is being developed into a coffee table print book and a creative casting studio. We find out more. 

We ask, how do we frame value with what we are doing? When do we know a project has run its course and when do we know it's time to actually double down, evolve it and potentially even make it into a business? 

We discuss the intentions behind a project and who it should be for - ourselves, community or both?

Listen back to Episode 3 of the 'What Is This Behaviour?' podcast for Part 1 of 'The Asian Man with Aaron Christian' from July 3rd 2020.