This episode is an interview with the Fabricant’s ceo and co-founder Kerry Murphy, dissecting the Fabricant’s recent collaboration with Highsnobiety on the ‘Not in Paris’ flagship event. ‘Not in Paris’ is a multimedia hub by Highsnobiety, featuring a series of curated brand collaborations and exclusive content to celebrate the latest in art, fashion, music, design, and tech. For the Not in Paris 2023 edition, The Fabricant created a series of digital fashion collectibles that were exhibited in the store alongside 20 other brand collaborations and exclusive content. “What we really wanted to establish for the Fabricant’s presence next to all these physical items, is an interactive experience.” Kerry used this Highsnobiety example to highlight how we no longer go to fashion stores to buy clothes. But rather we are seeking engaging and shareable experiences that allow us to immerse in a brands storytelling and community. The Fabricants digital collectables highlight the new wave of experiential retail that luxury brands are embarking on to ignite more interactivity and elevated experiences in their physical spaces. Follow me on social media: https://www.instagram.com/whatsfashiontechnology/?hl=en Follow the Fabricant: https://www.instagram.com/the_fab_ric_ant/?hl=en Connect with Kerry on LinkedIn: https://nl.linkedin.com/in/kerrymurphy?original_referer=https%3A%2F%2Fwww.google.com%2F Learn more about ‘Not in Paris’: https://www.highsnobiety.com/tag/not-in-paris/ https://www.thefabricant.com/collection/highsnobiety-not-in-paris Support this podcast at — https://redcircle.com/what-is-fashion-technology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy