What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of Research and Strategy at RALLY, sits down with Principal Hillary Moglen and Riki Conrey, Principal Scientist at Harmony Labs, to unpack how audience identity shapes persuasion. From the shows we watch to the personal conflicts we face, our media choices reflect more than just preferences; they reve...
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What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of Research and Strategy at RALLY, sits down with Principal Hillary Moglen and Riki Conrey, Principal Scientist at Harmony Labs, to unpack how audience identity shapes persuasion. From the shows we watch to the personal conflicts we face, our media choices reflect more than just preferences; they reve...
When you try to talk to everyone, you often reach no one. In this episode, RALLY's Sheri Klein breaks down why defining your audience is one of the most powerful and cost-effective choices an advocacy campaign can make. If you have ever been told your message should speak to all, this one is for you. In This Episode: What exactly is a campaign audience and why it mattersThe risks of trying to reach too many people or the wrong peopleHow to handle pushback around inclusion and targetingWhy eve...
What if We?
What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of Research and Strategy at RALLY, sits down with Principal Hillary Moglen and Riki Conrey, Principal Scientist at Harmony Labs, to unpack how audience identity shapes persuasion. From the shows we watch to the personal conflicts we face, our media choices reflect more than just preferences; they reve...
