What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of Research and Strategy at RALLY, sits down with Principal Hillary Moglen and Riki Conrey, Principal Scientist at Harmony Labs, to unpack how audience identity shapes persuasion. From the shows we watch to the personal conflicts we face, our media choices reflect more than just preferences; they reve...
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What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of Research and Strategy at RALLY, sits down with Principal Hillary Moglen and Riki Conrey, Principal Scientist at Harmony Labs, to unpack how audience identity shapes persuasion. From the shows we watch to the personal conflicts we face, our media choices reflect more than just preferences; they reve...
15 Min FAQ: Becoming A LinkedInfluencer & Cracking the LinkedIn Algorithm
What if We?
16 minutes
2 months ago
15 Min FAQ: Becoming A LinkedInfluencer & Cracking the LinkedIn Algorithm
LinkedIn—it’s not just an online résumé. It’s a platform for storytelling, visibility, and connection. When used strategically, it helps decision-makers, partners, and allies find you, learn from you, and amplify your work. RALLY's Kaitlin Funaro chats with the pod's favorite digital expert Elyse Dickson Becker and thought leadership extroidinare René Verma to break down all the essentials of LinkedIn — from what the algorithm rewards, to the role of video, visuals, and engagement, in j...
What if We?
What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of Research and Strategy at RALLY, sits down with Principal Hillary Moglen and Riki Conrey, Principal Scientist at Harmony Labs, to unpack how audience identity shapes persuasion. From the shows we watch to the personal conflicts we face, our media choices reflect more than just preferences; they reve...
