Founded in 2010 by Alli Webb and her brother, Drybar’s concept is simple: no cuts, no color, just blowouts. In 2020, there are over 100 Drybar locations across the US and a robust line of styling products. This week, Alli sits down with Perrie to talk about raising millions for a female-centric business in front of boardrooms of men, as well as personal style and whether it changes as you make more money, divorce, body image, her new passion for wellness and self-care, and her unique perspective on wealth.    Follow @alliwebb on Instagram.