In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Katerina Juskey, a grounded but super passionate co-founder of LOHN, a home fragrance brand that elevates your home space with layered & and colourful scents, a brand that prides itself on ethical craftsmanship, small batch production and 100% essential oils.
Timestamps & Key Moments
02:36-Chemical engineering to elevating home space
07:15-Insight that led to LOHN
09:00-How long did the research take?
10:16-What do aspiring beauty entrepreneurs don't understand about growth/scaling up?
13:20-How do you move products from the shelf?
18:45-How will home fragrance evolve in the next 5-10 years?
20:53-How will LOHN improve air quality inside homes?
22:25-How did you pull through very hard times?
28:43-What's fake in the early-stage beauty market?
29:02-Favourite quotes?
30:26-Bootstrap or Funding? Social Media? Fashion? Home is...?
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