In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the classy, creative & intellectual founder of BÉSAME COSMETICS, a classic & timeless beauty for the modern times, Gabriela Hernandez.
Gabriela is the cosmetic connoisseur behind the brand.
As a young girl, Gabriela would watch in complete wonder while her beloved grandmother applied makeup as part of her daily beauty ritual. From the swipe of a bold lip color to the dusting of rouge on a cheek, Gabriela loved how this small moment connected art to beauty, and grandmother to granddaughter.
After immigrating to the United States, She became a historian of makeup through the decades, studying photography and art direction before publishing the book, Classic Beauty: The History of Makeup, and then founding Bésame Cosmetics.
Embracing proven beauty tools, trends, and techniques of eras past, Bésame offers authentic connection across generations, so you can build looks that transcend time.
Watch/Take a listen!
Timestamps and Key Insights
04:46-Gabriela moved from Argentina to USA at the age of 14
15:32.5-US beauty lacked femininity
30:33.8-Be yourself, don't hide
40:30.1-How consumption has gone up drastically in the last few decades
54:35.6-Influencers of 1800s, 1900s
01:14:38.0-How cult is BÉSAME's cult community
01:23:20.1-BÉSAME's boutique store strategy
01:32:43.4-Scaling mistakes-hiring is critical
01:44:20.2-BÉSAME's below the sea prom
01:52:50.2-Gabriela's lowest time with BÉSAME
02:03:52.4-The best romances
02:04:55.1-Red lipstick & trends
02:09:37.6-Gabriela's final message to beauty founders
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In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the very beautiful, creative and intelligent co-founders of JUSTUS SKINCARE, the only climate-focused skincare on the planet!
Brook Dougherty, Founder and Chief Alchemist
Evelyn, Sprigg, Co-founder & Chief of All Things
Brook is the founder and Chief Alchemist of JustUs Skincare. And she's the author of the memoir, Nothing To Write Home About. And she is supporting women who suffer from domestic violence, victims of domestic violence.
Evelyn is a veteran of NYC ad and PR industry, a self proclaimed skincare junkie. Her passion for finding skincare solutions at a very young age let her to work with the biggest beauty brands on the planet. She's a hiker. She loves to travel. She trains people on yoga and she's a painter.
And right now she's beating cancer for the second time round.
Take a listen!
Timestamps and Key Insights
03:53.1-Brook turned 60 and decided to take on skincare
06:49.1-Evelyn's move from the big beauty to indie space
08:50.1-How Brook & Evelyn met at a bar
09:50.1-Some really kind words about yours truly, Rohit:)
12:00.0-How Evelyn went about her life, including this podcast, & her treatments while overcoming cancer
16:00.0-Brook's tryst with Coke & Comedy and Domestic Violence
18:34.7-What motivates Brook & Evelyn to work on JustUs Skincare every single day
23:46.0-How is JustUs skincare a climate focused skincare brand?
27:36.9-What's wrong with generic skin consultations and diagnosis?
34:13.4-Challenges in formulating hero products and where the BIG Manufacturers too were clueless
44:51.0-How beauty is very different from other industries and a very big frustration for indie beauty founders, if not the biggest
58:38.3-How Brook's lab vetted Evelyn in the very first meeting
01:14.7-Evelyn's acid test for aspiring beauty founders
1:16.9-Evelyn and Brook's chemistry
1:28.20-Is survival at stake for Brook & Evelyn?
1:38.5-Speed round: favourite books, movie lines, bootstrap or funding, favourite climate and places and much more...
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In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast outlines and touches on the the roadmap to your beauty brand's end game.
Timestamps and Key Insights
02:00.5-Why haven't you achieved your vision & grand goals?
03:30.1-What lies ahead?
05:37.6-The complete roadmap: adoption by innovators, early adopters, early and mainstream consumers
08:10.9-What happens when you enter omni-channel retail?
08:52.2-How does Jump create your fit roadmap to your end game?
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In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast compares different retailers' beauty accelerators on structure, curriculum, eligibility, funding, resources, how to apply etc.
Timestamps and Key Insights
02:25.6- Comparison criteria for retailers' beauty accelerators
02:47.0-Ulta's Muse Accelerator
07:05.4-Sephora Accelerate
11:42.3-Target Take Off
17:26.8-Jump Accelerator
22:17.7-Summary
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In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast uncovers fundamental principles underlying 5 billion dollar beauty brand exits
Watch/Listen!
Timestamps and Key Insights
01:29.3-Introduction to exit fundamental principles vs. playbook
02:50.0-K18 Hair $billion exit to Unilever in 2024
08:18.0-Paula's Choice acquired by Unilever for $2B in 2021
12:58.1-Dollar Shave Club bought by Unilever in 2019 for $1B
15:52.9-IT Cosmetics acquired by L'Oreal in 2016 for $1.2B
18:46.2-Too Faced acquired by Estee Lauder in 2016 for $1.45B
21:25.8-Overall fundamental principles for all 5 billion dollar beauty brand exits
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In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders.
Watch/Listen!
Timestamps and Key Insights
01:34.7-First Pricing Mistake: Cost-based pricing
03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty
06:39.0-Third Pricing Mistake: Margins as psuedo strategy
08:25.8-Fourth Pricing Mistake: Frequent Discounts
10:15.5-Fifth Pricing Mistake: Lack of strategy to move up
15:04.9-Sixth Pricing Mistake: Scale-up unfriendly
18:41.3-Seventh Pricing Mistake: Not communicating value
22:41.3-Eight Pricing Mistake: Not finding out price sensitivities
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In this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer.
Watch/Listen!
Timestamps and Key Insights
02:03.8-4-point checklist to pitch products to a beauty buyer
03:34.2-Product Category-Ingredients matrix to come up with a product development/pitch strategy for a retailer's category
05:55.5-Best selling products-best selling ingredients quadrant
07:58.4-Best selling product category-new ingredients
10:10.4-New product category-best selling ingredients
12:12.0-New product category-new ingredients
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In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands.
Watch/Listen!
Timestamps and Key Insights
01:34.8-Mistake number one, Passion for solution versus the problem.
05:53.8-Mistake number two, Not validating 3 growth engines
09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels
12:31.1-Mistake number four, Overemphasis on large player
15:51.8-Mistake number five, Lack of focus on margin and profits
19:32.7-Mistake number six, Frequent promotions and discounts
23:10.1-Mistake number seven, Poor understanding of the importance of cash flow
24:58.6-Mistake number eight, Going to retail too early and il equipped with no strategy
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In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the super-fit, driven, genius and a serial entrepreneur, Kate Solomon, who has over 25 years of natural and clean makeup and skin care formulation experience.
She was working with the biggies like L'Oreal USA, where she was a product developer. In 2010, launched Babo Botanicals and then sold it eventually to a French baby company, Mustela.
And then her kids were growing older, she saw a gap for clean makeup and skincare brand for a more sporty, and active lifestyle and that's where she launched the Athletic Cosmetic company with her co founder Dominique van Boekel.
Take a listen!
Timestamps and Key Insights
03:27.4-Kate's background and story from Peace Corps to South America to Avon to Loreal
07:01.0-How Kate successfully exited with her previous venture, Babo Botanicals
10:07.6-Babo Botanical's exit strategy
13:52.9-Target market for Athletic Cosmetic Company and Go to Market
18:31.7-How does ACC access its target consumers
21:54.2-Athletic Cosmetic Company's values of positivity, positive mind and body, positive impact & positive beauty
23:50.3-ACC's product formulations with Credo Clean Standard
25:16.0-ACC's next big goal and the biggest hurdle
27:28.5-Toughest time in Kate's entrepreneurial journey
29:44.9-Kate's mantra for keeping her sanity and accessing the well of new ideas
30:57.6-Speed round: women sports, beauty in sports, favorite book, clean beauty, bootstrap...
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May Lindstrom is the founder of her namesake, awesomely authentic, cult-certified, sensorially formulated and mystically depicted brand: May Lindstrom Skin.
May's story is straight out of a movie, about a runaway teenager, love, road trip, wanderlust, and search for fun, truth, wealth and authenticity. May Lindstrom is all about making this moment yours, touching your skin with intention, reigniting the romance within and discovering your skin's ultimate health and radiance.
May Lindstrom is a movement that is converting all the skeptics and seekers into believers furthering their quest for authenticity and living life on terms true to themselves, and in doing so, finding the divine beauty within, that never fades!
In this super digest, guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), May takes us through her hippie childhood, her nomadic formative years, the change she wanted to bring with her eponymous skincare line while sharing million dollar insights on launching and growing an ahead of its time, disruptive beauty brand that no luxury skincare brand on the planet can stand up to!
She was the first to pour her love into a bottle!
Take a listen!
Timestamps and Key Insights
04:56.8-May's childhood and her parents dreamy barn romance
09:21.7-May's first hostile encounter with the fragrance soap on a sleepover
13:04.1-Long hours at the local library
17:04.1-Human guinea pigs, Immersion into ancient to modern beauty texts
19:55.3-May unlocks the key to women's bathroom
28:24.5-May goes for the weird
31:18.2-Perfecting her formulations
34:49.1-What if?
42:01.8-How May got over the fear of sharing her formulas?
44:46.3-The key insight driving her mission
49:24.1-Cult status and revenue co-relation
52:51.6-May Lindstrom retailer conversations
54:46.5-May Lindstrom & Romain of The Detox Market chit chat about the future of natural beauty
01:01:05.3-Why aren't there more disruptive and authentic beauty brands?
01:09:40.6-Worthy of extraordinary care
01:11:15.1-Childhood without running water
01:14:40.4-May Lindstrom's ongoing innovation & the story behind her iconic packaging
01:34:44.9-May Lindstrom Care Bears
01:37:20.9-How would May Lindstrom like to grow?
01:47:57.2-Pandemic's impact on demand
01:52:44.4-A brand with brakes on
02:01:28.8-Next steps to stimulate demand
02:12:29.8-Toughest time in her business
02:25:12.9-Speed Round
02:49:16.5-Charlie and the Chocolate Factory
02:53:32-May getting the majority of her food from a woman's shelter
02:57:05-Set for growth now, scale to stay
03:06:50-May's great big invitation to the listeners
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.
Suzanne, daughter of a pharmacist, struggled with skin issues from a young age, but neither the range of avaialble products nor her dad's dermatologists friends could help her out of her severe skin issues, but an aromatherapist miraculously cured her skin!
In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), Suzanne shares invaluable insights on launching and growing an organic, ahead of its time, woman-led beauty brand.
Take a listen!
Timestamps and Key Insights
02:56.4-Suzanne's legal background as a lawyer
05:26.2-Suzanne's thoughts on trends
09:56.2-One Love Organics' EcoCert Certification
10:49.4-Importance of In-House Formulations
12:57.5-Why founders never perfect the formulation?
14:12.1-Difference between kitchen and formulation lab
18:41.9-Issue with infused oils
21:20.7-Beauty founder assumptions
22:20.4-TIme to traction
25:32.7-Secret to retail success: Blue Mercury, Ulta, Credo etc.
29:59.6-Difference between small and micro batch
32:17.2-Perfecting formulation
35:17.8-Edge over new clean and organic skincare brands
37:49.6-Next big goal
39:56.4-Toughest time with One Love Organics
41:52.0-Speed Round-What's fake in early-stage beauty market, DTC vs.. Omni-channel, Exit or legacy, clean beauty?
Subscribe to our podcast & don't forget to leave a review and then go to https://jumpaccelerator.com/quiz/for finding out how ready is your beauty brand for profitable growth
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Her father used to pick fruit in the central valley fields of California. He was made to whistle, along with others, while picking the strawberries to ensure they weren't eating them.
Sandra saw how diligently and earnestly her parents faced all the hardships without ever losing any pride in where they came from!
Growing up, she witnessed & experienced her true Mexican heritage and colorful culture as an unconquerable spirit that always triumphed with dignity in contribution to the American society while offering better future for their families.
To honor and celebrate her Mexican heritage, she first used music with her band Pistolera(Spanish for female gunslinger) where she was the songwriter, guitar player and vocalist!
Her songs were featured in hits like Breaking Bad, she lived from gig to gig, barely making ends meet but her spirits were always elevated and never dampened, and her music touched all and sundry!
While $100K in debt, including student loans, true to her brave heritage & again to honor and celebrate Mexican CULTURA, she bravely ventured to launch an elevated Mexican skincare brand, since she did not see any Mexican prestige beauty brand in the market!
This is the story of Sandra Velasquez, founder of Nopalera Skincare, a brand elevating Mexican skincare, who defied all odds and risked everything to place Mexican skincare right at the top, as an ode to her immigrant parents & her Mexican heritage, a symphony every skincare enthusiast in America is currently "whistling to."
In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), Sandra shares invaluable insights on launching and growing a minority, woman-led beauty brand.
Take a listen!
Timestamps and Key Insights
03:03.4-Sandra's Story
05:34.0-Sandra's debt, learning curve & path to launching Nopalera
08:26.0-Transition from self-expression to a beauty consumer focused business
09:34.2-Why Nopalera resonates more with consumers vs. other Latina beauty brands
15:15.6-Sandra's struggles with funding Nopalera and how she went about fundraising and how she finally managed to get funded
27:12.3-Importance of market timing & cultural perception in venture success
34:45.7-Sandra's insights on different types of retailers and their benefits, from boutique to specialty to department stores
37:19.6-Why Nopalera does so well with beauty boutique stores?
44:59.5-How Nopalera works with independent beauty boutiques?
46:13.4-Sandra's ultimate goal with Nopalera
49:23.4-Importance of profitability for Nopalera or indie beauty brands
52:10.9-Sandra's toughest time with Nopalera
53:50.1-Speed Round: What's fake in the early-stage beauty market, bootstrap or funding, social media, entrepreneurship, and what's next for Nopalera....
Subscribe to our podcast & don't forget to leave a review and then go to https://jumpaccelerator.com/quiz/for finding out how ready is your beauty brand for profitable growth
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In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Emilie Hoyt, a super conscientious founder of a 24 year old natural skincare brand, Lather, a brand that is all about wellness solving everyday problems, Lather also has amazingly natural hair, face and body care products sold through their DTC site, own brick and mortar stores and through hotel properties and spas across the globe.
Timestamps & Key Moments
03.21.6-Emilie's struggles growing up
10.39.3-Advantages of being a clean beauty pioneer: 24 years
15.53.4-Growth assumptions that proved wrong
23.30.7-LATHER Hotel's success
32.05.1-Success of LATHER Stores
38.45.7-LATHER'S big goals
43.41.8-LATHER'S tough times
47.08.2=Speed Round
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In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the super-smart, suave and intuitive, beauty disruptor, CEO of skinfix, Amy Gordinier.
Amy is an amazingly Amateur astrologer with the Gemini sign. She's forever curious, around 30 years of experience in beauty. She started her career with L'Oreal as a product manager, and then from there to Estee Lauder, then to Space NK and eventually, acquiring and, you can call it founding and CEOing skinfix, which is the first of its kind, clean and clinical skincare brand.
Timestamps & Key Moments
04.03.9-Amy's Story & skinfix adventure despite all the risk
06.34.0-Impostor Syndrome
09.33.1-Eternal Optimism meets reality of time
10.39.4-What's wrong with the indie beauty founders' focus?
15.34.4-Importance of profitability for indie beauty brands
18.41.3-Learnings from skinfix's traction phase
21.50.0-skinfix Sephora Success
26.07.1-Target vs. Sephora
37.00.7-Emphasis on skinfix Clean
43.29.9-How Amy overcame tough times with skinfix?
47.40.2-People Amy is super thanful for
49.44.5-Speed Round: What's fake in early-stage beauty market, Favourite quote, social media, function or emotion, Bootstrap or funding, Standardization of Clean beauty, Style or Substance, Entrepreneurship
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In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the super-intelligent and an accomplished CPG veteran & founder of Better Not Younger, Sonsoles Gonzalez, on a mission to disrupt the hair care category for aging women!
Sonsoles had led globally renowned hair and body care brands with corporate giants like Loreal and P&G, and found her calling while questioning the same, repetitive creative brief targeting women aged between 18 and 44 years, and decided to turn her inquisition into a brand, heralding a moment of change in women's hair care & the whole mass media narrative around aging!
Timestamps & Key Moments
03.10.0-Sonsoles' story, 28 years in corporate with CPG giants to Better Not Younger
05.01.7-How creative briefs in marketing boardrooms frustrated Sonsoles
09.17.9-Better Not Younger products make women feel 100X better
12.12.6-Big gap in understanding of aging women's hair issues
17.47.8-What is Fiftypreneur and how is she different from others
21.45.2-Two big assumptions that provided BIG learnings while growing Better Not Younger
23.35.7-Better Not Younger's go to retail sequence, strategy, mistakes and refocus & success at ULTA
32.29.6-Does Better Not Younger get trolled?
36.01.4-How did Sonsoles deal with the worst time at Better Not Younger
39.10.3-How Better Not Younger turned around business at ULTA
Speed Round: 41.10.2
What's fake in early-stage anti-aging market? Sonsoles' favourite quote, Science or clean beauty? One word for entrepreneurship, emotion or function?
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In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the multi-talented, done it all, energetic founder, investor, leader-Sarah Hamilton, who co-founded bella box, a beauty subscription box, with over 100s of thousands of followers on Meta, Sand & Sky-a pure Australian botanicals skincare brand sold through every major beauty and fashion retailer across the planet, is a board member at a "Unilever Ventures" portfolio brand Straand, which is turning scalp care on its head, is a board member at STUFF™ -a cruelty-free personal care brand that promotes healthy masculinity, is an advisor at Mermade Hair, and has a few dozen more ventures and roles, and in the interest of not making you feel like an under-achiever nor taking too much of your mind space, I decided to not write about here! Timestamps & Key Moments 03.27.0-Sarah's journey from finance to business leader to entrepreneur to an investor and advisor 08.54.5-Wrong assumptions that Sarah sees ventures making repetitively 13.41.3-Transition from an entrepreneur to investor 17.03.6-Sarah's entrepeneurl/investor thesis 18.08.5-Sarah's investment red flags 21.12.7-What is execution? 25.23.6-How should beauty founders think about exit? 27.10.0-When Sarah broke down and called her mum 28.30.2-How does Sarah deal with setbacks Speed Round 31.22.7-What's fake in early-stage beauty market?, Sarah's favourite movie, Beauty subscription boxes? Work-Life?Favourite beauty brand? Poor Pioneer or Rich Replica? Subscribe to our podcast & don't forget to leave a review and then
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In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Katerina Juskey, a grounded but super passionate co-founder of LOHN, a home fragrance brand that elevates your home space with layered & and colourful scents, a brand that prides itself on ethical craftsmanship, small batch production and 100% essential oils.
Timestamps & Key Moments
02:36-Chemical engineering to elevating home space
07:15-Insight that led to LOHN
09:00-How long did the research take?
10:16-What do aspiring beauty entrepreneurs don't understand about growth/scaling up?
13:20-How do you move products from the shelf?
18:45-How will home fragrance evolve in the next 5-10 years?
20:53-How will LOHN improve air quality inside homes?
22:25-How did you pull through very hard times?
28:43-What's fake in the early-stage beauty market?
29:02-Favourite quotes?
30:26-Bootstrap or Funding? Social Media? Fashion? Home is...?
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In this guest series episode of JumpStart Beauty Brand Podcast, I spoke to Lorraine Dallmeier, super-driven and rockstar CEO of Formula Botanica, a school focused on organic formulations, she took the school from a tiny startup to a team of 40 staff members whilst making a difference to 20,000 graduating students and 100K formulators!
Timestamps & Key Moments
02:53:00-Lorraine's life & career transitions
07:14:80-Why Formula Botanica?
0:17:51-Difference between students who create breakthrough formulations vs. not quite?
14:01:09-The other top 2 mistakes skincare formulators make?
15:27:70-Why do some beauty formulators still fail even after 5-star formulations?
19:06:30-Fake in the organic beauty world?
24:36:30-Everyone can formulate!
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In this episode of Jump Series, I offer a deep dive into how a beauty brand can identify, find and leverage 6X profitable super fans.
Timestamps
[1.43.65]-Why do you need 6X profitable super fans?
[4.26.74]-What's the alternative to a top-down marketing funnel?
[6.06.30]-How do you find 6x profitable super fans?
[8.10.10]-How do you create advocacy with a tribe strategy?-7Cs
[8.42.47]-Mathematics of virality
[9.49.06]-Strategic initiatives for tribe strategy
[10.15.85]-Beekman 1802's tribe strategy initiative
[12.19.16]-Besame Cosmetics tribe strategy initiative
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