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What do tacos, sustainability, and the future of food all have in common? For Conner Tidd, it started with a single bunch of cilantro and became a mission to reshape how the world grows and accesses fresh produce.
Conner shares the origin story of Just Vertical, a company building scalable vertical farms from condos to campuses and beyond. We explore how a university prototype led to a $30K check, why post-COVID supply chains opened doors for commercial expansion, and how Just Vertical is deploying farms as far as Moldova and Alaska to improve food security.
We also dive into:
• Why vertical farming isn’t a silver bullet—but is a powerful tool
• How growing food closer to home reduces waste and boosts resilience
• The surprising impact of clean-room farming on pesticides and fertilizers
• How Conner and his team are telling powerful stories on a shoestring budget
Whether you’re a tech-driven sustainability advocate or just someone tired of wilted herbs in your fridge, this episode will inspire you to think differently about where your food comes from—and what’s possible when mission meets innovation.
👉 Learn more at https://justvertical.com
LinkedIn: https://www.linkedin.com/in/connertidd
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⚠️ Disclaimer
The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…
