SoStereo's mission is to enable video creators to unlock the power of music. In this intimate guest speaker series, executives from the advertising & marketing industries share unparalleled access to music stories in the ad world you’ve never heard before.
More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
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SoStereo's mission is to enable video creators to unlock the power of music. In this intimate guest speaker series, executives from the advertising & marketing industries share unparalleled access to music stories in the ad world you’ve never heard before.
More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
Soundtrack Your Brand’s Founder, CEO & Chairman Ola Sars needs no introduction. Previously co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, and co-founder of Pacemaker, the world’s first DJ driven music platform, Ola joins the podcast to deliver extraordinary insights on the music-tech industry.
To kick off Season 3 of ‘What About The Music,’ Ola shares his research on how music drives sales, discusses the importance of transparency in the music-tech space, and shares key advice on how brands can best approach music from a strategic standpoint.
Episode Highlights:
06:00 - Ola explains how music can drive consumer decisions, diving into the background of Soundtrack Your Brand
11:30 - Beto & Ola ponder why the music industry is always playing ‘catch up’ from a tech standpoint
18:30 - Ola shares his take on how a business can best approach music strategy
23:30 - Ola explains the sizable impact that music can have on a business’ success
More on SoStereo:
SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
What About The Music
SoStereo's mission is to enable video creators to unlock the power of music. In this intimate guest speaker series, executives from the advertising & marketing industries share unparalleled access to music stories in the ad world you’ve never heard before.
More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
