Take 5 Oil Change CMO, Doug Zarkin

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Wharton Marketing Matters

The Wharton School

285 episodes

3 days ago

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Take 5 Oil Change CMO, Doug Zarkin

Wharton Marketing Matters

19 minutes 4 seconds

3 months ago

Take 5 Oil Change CMO, Doug Zarkin

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn to discuss how brands can forge emotional connections with consumers by embracing human truth, strategic partnerships, and creative campaigns like "Take 5 Clive"—all while balancing modern marketing tools such as AI.

Hosted on Acast. See acast.com/privacy for more information.