Spencer Spirit Holdings CEO, Steven Silverstein

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Wharton Marketing Matters

The Wharton School

286 episodes

1 day ago

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Spencer Spirit Holdings CEO, Steven Silverstein

Wharton Marketing Matters

31 minutes 30 seconds

2 weeks ago

Spencer Spirit Holdings CEO, Steven Silverstein

Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market.

Hosted on Acast. See acast.com/privacy for more information.