Meta's Head of Consumer Marketing | Sazerac's Chief Marketing Officer

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Wharton Marketing Matters

The Wharton School

285 episodes

4 days ago

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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All content for Wharton Marketing Matters is the property of The Wharton School and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Meta's Head of Consumer Marketing | Sazerac's Chief Marketing Officer

Wharton Marketing Matters

27 minutes 45 seconds

6 months ago

Meta's Head of Consumer Marketing | Sazerac's Chief Marketing Officer

Eshan Ponnadurai, the Head of Meta’s Consumer Marketing, joins Barbara Kahn & Dr. Americus Reed to discuss his background in the industry, how Meta connects with consumers, and WhatsApp's campaign with F1 driver Lewis Hamilton. They are also joined by Sara Saunders, Chief Marketing Officer at Sazerac, to talk about their TikTok campaign for Fireball whiskey, responsible digital advertising, and more.

Hosted on Acast. See acast.com/privacy for more information.