L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum

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Wharton Marketing Matters

The Wharton School

286 episodes

23 hours ago

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum

Wharton Marketing Matters

30 minutes 34 seconds

1 month ago

L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum

Adam Kornblum, Chief Creative Officer for U.S. Brands at L’Oréal, joins Barbara Kahn & Dr. Americus Reed, II to share how he drives disruptive creativity across 17 brands, from the viral CeraVe Super Bowl campaign to the global youth innovation competition Brandstorm, illustrating how storytelling, experimentation, and an entrepreneurial mindset fuel innovation at L’Oréal.

Hosted on Acast. See acast.com/privacy for more information.