Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/36/a8/03/36a8039d-237a-a4c3-3cf6-d571b1ea77c0/mza_13737693680053371152.jpeg/600x600bb.jpg

Wharton Marketing Matters

The Wharton School

286 episodes

1 day ago

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

RSS

All content for Wharton Marketing Matters is the property of The Wharton School and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1759421303745-99c4deb1-f2a4-48de-9d05-5129c513043c.jpeg

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships

Wharton Marketing Matters

26 minutes 11 seconds

1 month ago

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from sport innovation to cultural icon, while highlighting Adidas’ focus on authenticity, collaboration, and global brand storytelling.

Hosted on Acast. See acast.com/privacy for more information.