In anticipation of the University of Wisconsin Parkside's Non-Profit Leadership Conference on November 12th, we talk with two of the organizers of the event ..... Crista Kruse, Director of Professional and Continuing Education at UW-Parkside, and Len Iaquinta, who has worked extensively in the non-profit sector for more than half a century. Beyond previewing the conference, we also talk about the exceptional challenges facing non-profit organizations and sectors today, some of the most significant principles of successful non-profits operate, and some of the intriguing ways in which the non-profit sector operates very differently from the profit-making world.