Jen Renshaw discuss with Dennis and Benny the multifaceted implications of artificial intelligence (AI) in business, particularly in marketing. They explore the risks associated with AI, including data privacy, bias, and the importance of transparency. The conversation also highlights the potential benefits of AI adoption, such as increased efficiency and the ability to scale without adding headcount. Jen emphasizes the need for human oversight to maintain creativity and critical thinking, while also addressing the concept of 'shadow AI'—the use of AI by employees without organizational oversight. The discussion concludes with strategies for finding the right balance in implementing AI in business processes.
Jennifer Renshaw is the founder and CEO of Brand Mark Digital, a full-service digital marketing company based in Nashville, TN. She has worked in the marketing world for over 10 years with a focus in the healthcare tech space. She founded her own company at 31, and is experienced in digital marketing, branding, CRM and marketing automation, workflow efficiency, and leadership. As a seasoned marketing professional and self-proclaimed data nerd, she is passionate about enjoying her job, leading a team of high-quality employees, serving her clients and the Nashville community, and advancing her entrepreneurial efforts.
Outside the office, Jen has been deeply involved in various community organizations, including the Nashville chapter of the American Marketing Association (Immediate Past-President), where as President she spearheaded both a mentorship program and a new DEI committee. She is also an active member of NAWBO, EO Bridge, Nashville Emerging Leaders (alumni and board member), and Young Leaders Council (alumni). In addition to her professional and community involvement, she is dedicated to giving back and has been actively involved in volunteer work for over a decade, specifically with the Ronald McDonald House Charities.
Jen prides herself on being a Nashville Emerging Leaders Award finalist in marketing, a 2023 Athena nominee, a mentor, and a speaker at the Salesforce Dreamforce conference. She holds a degree from Saint Louis University in marketing and international business, with a minor in economics and a certificate in service leadership. A natural leader with strong communication skills and a passion for making a positive impact in her community, she is dedicated to using her resources and talents to help others by always looking for new opportunities to give back. While traveling has taken her around the world , she is glad to call Nashville home.
Jen Renshaw: https://brandmarkdigital.com/
Dennis Jackson-WorX Solution- dennisj@worxsolution.com ; www.worxsolution.com
Benny Carreon- Velocity Technology Group- benny@velocitytechnology.group;https://velocitytechnology.group/