In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever. Key points covered: Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), ...
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In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever. Key points covered: Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), ...
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
WFA's Better Marketing Pod with David Wheldon
38 minutes
2 years ago
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
David speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability.
WFA's Better Marketing Pod with David Wheldon
In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever. Key points covered: Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), ...
