In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever. Key points covered: Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), ...
All content for WFA's Better Marketing Pod with David Wheldon is the property of World Federation of Advertisers (WFA) and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever. Key points covered: Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), ...
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
WFA's Better Marketing Pod with David Wheldon
47 minutes
2 years ago
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
David speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed.
WFA's Better Marketing Pod with David Wheldon
In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever. Key points covered: Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), ...
