In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever. Key points covered: Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), ...
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In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever. Key points covered: Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), ...
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
WFA's Better Marketing Pod with David Wheldon
34 minutes
2 years ago
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
WFA podcast host David Wheldon speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect.
WFA's Better Marketing Pod with David Wheldon
In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the Magnum Ice Cream Company, shares insights on building a new marketing organisation as the business separates from Unilever. Key points covered: Creating a new company while running the business is like "building a new house while living in it".Each geographic market shaped Leyal's leadership approach differently - Turkey (agility), US (scale), ...
