Celebrating 25 years in business, Noreen D'Arcy of D'Arcy Marketing & PR takes the Enterprising mic to discuss: marketing for startups, female entrepreneurship, building a personal brand and taking guidance from mentors who will push you and your business forward. Noreen opens up about how working in the hospitality industry was a major opportunity for her, unbeknown at the time. We talk about navigating decisions after a disappointing leaving certificate and starting a career at a time where there were 2.5 sales & marketing jobs in Galway City in hotels. We also touch on taking time out, accepting different forms of support, both in business and in life, self-awareness, and learning from failures. 

This is an extremely authentic and relatable story of how a conversation over pints in an Irish pub encouraged a female to trust in her own ability and set up her own marketing & PR agency. 

Noreen delves into the importance of understanding your USP, your market niche and why your customers buy from you, as well as creating and conveying your own unique story, your perception of your USP v the customers perception of the USP. Whether you’re a female founder, a business person, a marketeer or a student, this conversation will show you the importance of self-awareness and learning from failures. 

Get in touch with Noreen via her website: https://darcymarketingandpr.ie

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