We are living in a world that is constantly changing which makes planning for business strategy very difficult. In this episode, we speak about how you can sharpen your sensemaking ability that will help you find direction in a chaotic environment. Sensemaking is useful for entrepreneurs as a strategy because it provides a framework that can be used for decision-making.
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We are living in a world that is constantly changing which makes planning for business strategy very difficult. In this episode, we speak about how you can sharpen your sensemaking ability that will help you find direction in a chaotic environment. Sensemaking is useful for entrepreneurs as a strategy because it provides a framework that can be used for decision-making.
Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen
Wellness for Entrepreneurs
38 minutes
4 years ago
Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen
Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But, marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen - a marketing expert, Ph.D., and Vice President - shares how entrepreneurs can do this in this episode. This episode is part of our strategy for entrepreneurs series.
Wellness for Entrepreneurs
We are living in a world that is constantly changing which makes planning for business strategy very difficult. In this episode, we speak about how you can sharpen your sensemaking ability that will help you find direction in a chaotic environment. Sensemaking is useful for entrepreneurs as a strategy because it provides a framework that can be used for decision-making.
