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Wellness Business Academy
Cassandra Duffill - Business Mentor, Strategic Intuitive & Naturopath
78 episodes
1 week ago
Does marketing feel like a never-ending uphill battle? You're not alone—and honestly, I get it. I hate marketing too. In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it. Here's what we're covering: ✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform) ✨ Why trying to appeal to everyone is making your business invisible ✨ The problem with using so...
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Entrepreneurship
Business,
Marketing
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All content for Wellness Business Academy is the property of Cassandra Duffill - Business Mentor, Strategic Intuitive & Naturopath and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Does marketing feel like a never-ending uphill battle? You're not alone—and honestly, I get it. I hate marketing too. In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it. Here's what we're covering: ✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform) ✨ Why trying to appeal to everyone is making your business invisible ✨ The problem with using so...
Show more...
Entrepreneurship
Business,
Marketing
Episodes (20/78)
Wellness Business Academy
Why Your Marketing Feels So Hard (and how to fix it) - Ep 78
Does marketing feel like a never-ending uphill battle? You're not alone—and honestly, I get it. I hate marketing too. In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it. Here's what we're covering: ✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform) ✨ Why trying to appeal to everyone is making your business invisible ✨ The problem with using so...
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1 week ago
28 minutes

Wellness Business Academy
Create Offers That Actually Sell - Ep 77
Ever poured your heart into creating an offer... only to have it completely flop? You're not alone. If you've ever felt that gut-punch of launching something you loved and hearing crickets, this episode is for you. I'm breaking down exactly why offers don't sell in wellness businesses—and more importantly, how to fix it. We're talking about the real reasons practitioners struggle with sales (hint: it's not just about being "bad at selling"), and I'm sharing a framework that will completely sh...
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2 weeks ago
19 minutes

Wellness Business Academy
Is Your Business Model Keeping You Stuck? Ep 76
Ever feel like you're working harder and harder, but not getting anywhere? In this raw, honest episode, I'm pulling back the curtain on the hidden trap that's keeping most practitioners stuck in a cycle of burnout and limited income. Warning: This episode might challenge everything you've been told about building your practice. What you'll discover: The surprising truth about your current business modelWhy "passion" isn't enough to build a thriving practiceMy personal rock-bottom moment that ...
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4 weeks ago
25 minutes

Wellness Business Academy
The Follow-Up Strategy That Converts 40% More Clients - Ep 75
Are you one of those practitioners who thinks follow-up is "pushy"? Your competitors think the same thing... and that's exactly why this strategy works. Most practitioners give up after one follow-up attempt (if they even do that). Meanwhile, industry data shows that 60-70% of conversions in natural health practices happen AFTER the initial discovery call. If you're not following up systematically, you're literally leaving money on the table. In this episode, I'm sharing the exact 4-step foll...
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1 month ago
33 minutes

Wellness Business Academy
Your Ideal Clients Aren't On Social Media (and what to do instead) - Ep 74
Your Ideal Clients Aren't on Social Media (And What to Do Instead) You're posting daily. Creating reels. Following trends. Spending hours on content creation. But your phone still isn't ringing with new client bookings. Sound familiar? In this eye-opening episode, I'm sharing the uncomfortable truth that's going to change how you think about marketing your practice forever. Spoiler alert: those 5.24 billion people on social media? They're not looking for practitioners like you. 🔥 What You'll ...
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2 months ago
23 minutes

Wellness Business Academy
BONUS: September Business Energy Reading - Unstuck Energy & Soul Mission Activation
In this special episode, I'm sharing something different - a business energy reading for September 2025. As both a business strategist and intuitive mentor, I blend practical strategy with channeled guidance to help you navigate your entrepreneurial journey. This month brings powerful "unstuck" energy - if you've been struggling with sticky situations or feeling blocked, September is when things start to flow like being on a water ride, doors opening and opportunities appearing. What we explo...
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2 months ago
27 minutes

Wellness Business Academy
The 6 Pillars of Practice Success (That Most Practitioners Miss) - Ep 73
Are you working hard in your practice but not seeing the success you deserve? You're not alone. In this game-changing episode, Cass reveals the six essential pillars that separate thriving practices from struggling ones. These aren't just theory - they're the exact strategies she's used to build her own successful practice and help hundreds of practitioners transform their businesses. What You'll Discover: The two critical questions every practitioner must answer before they can achieve real ...
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2 months ago
30 minutes

Wellness Business Academy
Is Your Website Sabotaging Your Practice? - Ep 72
Is Your Website Sabotaging Your Success? Your website looks professional. You might have even paid thousands for it. But your phone still isn't ringing. If people are visiting your site but not booking consultations, your website might be working against you in ways you haven't even realized. In this episode, I'm breaking down the five biggest ways practitioner websites sabotage success - including the content trap that's actually repelling your ideal clients. What you'll learn: • Why "trying...
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3 months ago
29 minutes

Wellness Business Academy
Why Your Modalities Don't Matter (And What Does): Ep 71
Are you leading with your certifications and wondering why potential clients aren't converting? In this episode, Cass reveals why focusing on your modalities and qualifications is actually repelling your ideal clients, and shares the easy to activate framework that successful practitioners use to stand out in a crowded market. What You'll Learn: • Why leading with certifications makes you sound like everyone else • The difference between practitioner language and human language • How to rewri...
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3 months ago
16 minutes

Wellness Business Academy
Your Legally Healthy Practice - Ep 70
Ready to transform your practice with proper legal protection? In this power-packed episode, I'm joined by legal expert Chantel Ryan to demystify the essential legal foundations every wellness practitioner needs. Whether you're just starting or scaling your practice, this episode is your roadmap to legal confidence. KEY TAKEAWAYS • The crucial legal documents every practitioner needs (and why they matter) • How to protect your practice with proper privacy policies and terms of sale • Why "no ...
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6 months ago
24 minutes

Wellness Business Academy
Struggling to market yourself with confidence? Try these 5 tips - Ep 69
Struggling to market yourself with confidence? Try these 5 tips! Are you a wellness practitioner who knows you're great at what you do, but struggles to market yourself confidently? In this episode, Cass shares 5 simple but powerful tips to help you show up authentically in your marketing without overwhelm. What you'll learn: ✓ Why one powerful story matters more than hundreds of mediocre ones ✓ How to leverage your existing expertise in your marketing ✓ A simple content framework anyone can ...
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7 months ago
19 minutes

Wellness Business Academy
Burn Out Proof Your Nervous System - Ep 68
In this episode, Cass Duffill sits down with nervous system expert Nicole Gomez to explore why regulating your nervous system is essential for avoiding burnout—especially for entrepreneurs and practitioners. They discuss how childhood imprints shape our stress responses, the key signs of burnout, and a three-step process to rewire the nervous system. Nicole shares why grief is a critical step in healing and how processing emotions can transform your business, relationships, and self-worth. Ke...
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7 months ago
26 minutes

Wellness Business Academy
5 Strategies to Unlock Your Practice Potential - Ep 67
Transform your practice from plateau to thriving with five innovative strategies designed specifically for natural health practitioners. In this power-packed episode, Cass Duffill shares her proven framework for creating sustainable practice growth without the burnout. Whether you're stuck at an income ceiling or ready to scale smartly, these strategies will revolutionize how you think about practice building. What You'll Learn: • The Lighthouse Method: Position yourself as the ob...
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7 months ago
15 minutes

Wellness Business Academy
Feng Shui For An Abundant Practice - Ep 66
Discover how ancient Feng Shui principles can transform your practice space into a magnet for abundance and client success! In this practical episode, Feng Shui expert Lorraine Lewis shares actionable strategies to optimize your clinic's energy flow and create an environment that supports both practitioner wellbeing and client transformation. We also discuss ways to preserve and improve your energy, so your consults aren't so draining. Plus we delve into the year of the wood snake and what th...
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7 months ago
26 minutes

Wellness Business Academy
Why your services aren't selling and how to fix it - Ep 65
Are your natural health services not converting as well as you'd like? In this episode, we dive deep into the three core reasons why many practitioners struggle with sales, and more importantly, exactly how to fix them. Whether you're just starting out or looking to increase your conversion rates, this episode provides actionable strategies to transform your service sales. What You'll Learn: • The three major roadblocks preventing your services from selling • How to structure your...
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7 months ago
19 minutes

Wellness Business Academy
Grow your audience with Facebook ads - Ep 64
Struggling to attract consistent clients to your natural health practice? Discover why Facebook ads might be the missing piece in your client attraction puzzle! In this eye-opening episode, host Cass Duffill sits down with Facebook ads expert Katie Colella to unlock the secrets that most wellness practitioners miss when it comes to Facebook advertising. You'll discover: • The unexpected journey that turned Katie into a Facebook ads expert (and what it means for your success) • Why most practi...
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8 months ago
30 minutes

Wellness Business Academy
Niche can be your golden ticket - how it exploded one practitioners business... in a great way! Ep 62
In this engaging conversation, Sammy Barnett shares her unique journey from a nutrition practitioner to an entertainer and educator, focusing on children's health and wellness. She discusses the challenges she faced in her early career, her transition to creating fun and educational workshops, and the importance of personal branding. Sammy emphasizes the significance of resilience, action, and following one's passion, while also hinting at her upcoming book that chronicles her experienc...
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8 months ago
29 minutes

Wellness Business Academy
Building Your Dream Practice - Your Consistent Client Formula in 2025 - Ep 61
Magnetic Client Attraction: Building Your Dream Wellness Practice Ever wondered why some wellness practitioners have a waitlist of dream clients while others struggle to fill their books? In this game-changing episode, Cass Duffill pulls back the curtain on what really works in client attraction for modern wellness practices. Whether you're just starting out or looking to level up your practice, this episode is your roadmap to: Understand what today's wellness clients REALLY want (hint: it's ...
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8 months ago
26 minutes

Wellness Business Academy
The Right Way To Use Email Marketing In Your Practice - Ep 60
Have you ever thought about email marketing and how to best use it in your natural health practice? If not, this is the episode for you! From bringing in new potential clients, nurturing your leads, selling your programs and getting clients on the books, there are so many ways to use email marketing to boost your practice. In today's episode Cass interviews a leading email marketing expert from the UK, Kirsty Bartholomew. They share industry insights and simple tips to help you make the...
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9 months ago
21 minutes

Wellness Business Academy
The Top 3 Marketing Mistakes Wellness Practitioners Make (and how to avoid them!) - Ep 59
Are you a natural health & wellness practitioner struggling to get traction from your marketing? In this value-packed episode, naturopath & practitioner mentor Cass Duffill, reveals the three most common marketing mistakes that could be holding your practice back. By addressing these common pitfalls, practitioners can create a more effective marketing strategy that attracts clients and showcases their unique value. Learn practical, easy to implement solutions that have helped c...
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9 months ago
13 minutes

Wellness Business Academy
Does marketing feel like a never-ending uphill battle? You're not alone—and honestly, I get it. I hate marketing too. In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it. Here's what we're covering: ✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform) ✨ Why trying to appeal to everyone is making your business invisible ✨ The problem with using so...