ALL About Miss Eileen Gu. She is 19 years old and is the face of 30 campaigns in the US AND China. She was the youngest Olympic champion in freestyle skiing after winning gold medals in big air and half pipe and a silver medal in Slopestyle at the 2022 Winter Olympics in Beijing.

Eileen Gu is the poster child for a new type of Chinese athlete. But one wrong move could send her tumbling. We dive into why brands absolutely love her, her dual identity (Chinese/American), the amount of pressure she has on her shoulders, what happens next with her future?