Join us on an inspiring journey as we celebrate the privilege of aging with Sally Mueller, the visionary co-founder of Womaness. Sally's remarkable career, from her early days at the University of Wisconsin-Madison to her pivotal role at Target Corporation, set the stage for her entrepreneurial leap into creating a brand dedicated to middle-life women's health. Her insights on consumer trends and passion for empowering women to thrive beyond menopause are at the heart of Womaness's success. Explore the collaborative essence behind the Womaness brand with us, where Sally and her partner Michelle, through a network of experts, crafted a holistic approach to women's wellness. From skin and body care to supplements and sexual wellness, they launched 13 innovative products, each addressing the unique needs of perimenopausal and menopausal women. With favorites like "Let's Neck" and "Fountain of Glow," discover how their creativity and consumer engagement propelled Womaness into the spotlight, including its presence in major retailers like Walmart. Our conversation goes beyond products, delving into the profound changes in women's health and beauty, guided by experts like Dr. Kapoor and Dr. Anita Sadati. We navigate the landscape of hormone therapy and celebrate the importance of elegant packaging that speaks to a woman's journey. The episode wraps with reflections on building meaningful connections and the joys of personal growth, underscoring the endless work-in-progress that life is — much like a never-ending sentence, filled with personal projects and fulfilling transitions.