Jaime Schmidt is the Co-Founder of BFF, a decentralized brand aimed at helping women get educated, connected, and financially rewarded in crypto. Together with Co-Founder Brit Morin, they've created an open-access community for the crypto curious that is based around their 'BFF Friendship Bracelet' NFT. Before Jaime journeyed into Web3, she created a company in her kitchen, Schmidt's Naturals, which grew into a household name lining the shelves at Target, Costco, Whole Foods, Walmart, CVS, and eventually being acquired by Unilever. Nowadays, Jaime is also the Co-Founder of Color Capital, an investment fund specializing in Web3 and consumer goods, as well as the Co-Creator of Crypto Packaged Goods, a community and NFT project bridging the consumer packaged goods industry with emerging opportunities in Web3.   Jaime joins the Women in Web3 podcast to talk about:     -       How BFF came to be, bringing together 100+ female and non-binary leaders like Mila Kunis, Gwyneth Paltrow, Tyra Banks, Paris Hilton, and Kate Hudson;   -       Creating a community that emphasizes accessibility and onboarding for women who are crypto curious;   -       The new BFF Clubs, progress on BFF-Con, and all the utilities that BFF offers;   -       And how she juggles it all -- from BFF to Crypto Packaged Goods to Color Capital and more.      Follow Jaime and her Web3 journey -- LinkedIn: https://www.linkedin.com/in/jaime-schmidt/ Twitter: @JaimeSchmidt and @mybff Instagram: @JaimeSchmidt and @mybff BFF: https://www.mybff.com       The Women in Web3 Podcast shares the origin stories of women-led Web3 projects - Everything from NFTs to cryptocurrency, blockchain, the metaverse and more. We explain what they are - and how you can get involved. Hosted by Carly Long and sponsored by Weld Recruiting.     Subscribe to the Women in Web3 weekly newsletter here: https://womeninweb3.substack.com/     Follow Carly on LinkedIn here: https://www.linkedin.com/in/by-carly-long/     Weld Recruiting has the crypto recruiters you need. One of Weld Recruiting’s founders has been a crypto recruiter from the early stages of crypto. We also are blockchain recruiters. We have been helping companies since 2020 with blockchain recruitment. Weld Recruiting also does a web3 newsletter every week.      We would love to help your business grow because we think blockchain matters for your business.     Get in touch with Weld Recruiting here: WeldRecruiting.co