Ryan Kroft's journey from PA to SVP at MTV.

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Welcome to the Music Lounge Podcast

Andrew Schiffman and Perry Turcotte

56 episodes

1 week ago

“Welcome To The Music Lounge” delves into the exclusive world of MTV’s Music Department during the height of Total Request Live. Podcast hosts and former MTV Music Department employees Andrew Schiffman and Perry Turcotte chat with MTV and record label executives, music programmers, VJs, and artists about the Music Lounge on the 25th floor of MTV that would make or break an artist such as Britney Spears, Eminem and Destiny’s Child. It’s a nostalgic journey packed with interviews, insights, and a few juicy secrets from the golden age of music television. youtube.com/@welcometothemusiclounge

Music Interviews

Music

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Music Interviews

Music

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Ryan Kroft's journey from PA to SVP at MTV.

Welcome to the Music Lounge Podcast

51 minutes 37 seconds

2 months ago

Ryan Kroft's journey from PA to SVP at MTV.

In this engaging conversation, Ryan Kroft, SVP of Live Events and Specials at MTV and head of Film and TV at Live Nation Studios, shares his remarkable journey in the music industry. From his early days as a production assistant at MTV to breaking major news stories and producing iconic live events, Ryan reflects on the evolution of music media and the impact of technology on storytelling. He discusses the challenges and triumphs of working in a fast-paced environment, the significance of live events, and the future of music documentaries in the streaming era.

Chapters

00:00 Welcome and Introduction

02:08 Ryan's Journey to MTV

06:27 The Evolution of MTV News

09:38 The Impact of Social Media on Artists

11:39 Innovative Programming at MTV

16:04 Breaking Major News Stories

25:04 Memorable Live Events and Challenges

33:09 Nostalgia for MTV Swag

37:34 Memorable Music Videos and Iconic Artists

45:26 Transitioning to Live Nation and New Roles

50:42 The Evolution of Music Production and Technology