World Food Day isn’t just a date on the calendar—it’s a call to action. But how do we move beyond awareness and turn ambition into impact? Ivo Demmers, Executive Director at the Netherlands Food Partnership, joins us to unpack the true purpose of World Food Day in the Netherlands. Spoiler: It’s not just about producing more food—it’s about transforming food systems as a whole.In this episode, Ivo shares his insights on who World Food Day is really for, why systemic change requires collaboration across sectors, and how to harness the momentum—what he calls "wind in your sail"—to drive meaningful projects and partnerships. Whether you’re a policymaker, a farmer, or simply someone who cares about the future of food, this conversation will challenge you to think bigger and act smarter. Welcome to the Beehive—because ending hunger isn’t a solo mission. It’s something we do together.