Andrew Holder, the visionary behind Revo Fitness, shares the remarkable journey of how he grew Revo into the largest independent gym operator in Australia. Unlike other fitness operators, Revo Fitness was built without being influenced by existing industry structures.
Problem: Traditional gyms can be intimidating and unwelcoming, often prioritising profit over the member experience, leading to high churn rates and a lack of community.
Solution: Revo Fitness transforms the gym experience by focusing on simplicity, accessibility, and member satisfaction, creating a welcoming environment where everyone feels motivated and supported. Member experience is designed to be as frictionless as possible from joining to leaving.
One big piece of advice: Play for the right reasons. Put one foot in front of the other. Let go of the outcomes you want to achieve personally. Think about what you can achieve as a “we” not a “me”.
Bullets:
(00:30) - Intro to Andrew Holder
(04:52) - Start from scratch
(06:22) - The reason it started
(10:41) - How Revo reached their first customers
(13:25) - The point Andrew knew he was onto something
(16:22) - Surviving COVID as a fitness business
(22:45) - How Andrew’s background in sport helped him build resilience
(23:45) - How to balance the short and long term
(25:52) - How is Revo different?
(32:36) - Who is Revo for?
(36:35) - Managing capacity at Revo clubs
(39:55) – Revo’s approach to competition
(41:47) - What’s next for Revo?
(42:18) - Andrew’s advice for Founders
(46:21) - Show & Tell
(48:00) - How Andrew balances family and business
Show & tell
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