#47 They Hit 500,000 App Downloads in Australia with Matt Ikin

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Weird Growth

Ammo Marketing

62 episodes

3 days ago

The Weird Growth Podcast is about the journey of growth which is often strange and unpredictable for founders. Startups don't grow in a linear fashion but in a weird way. In this podcast, we hear founders share their stories about taking the first steps towards finding early customers, finding the right marketing channels to grow, through to rapid expansion and success.

Technology

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All content for Weird Growth is the property of Ammo Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#47 They Hit 500,000 App Downloads in Australia with Matt Ikin

Weird Growth

1 hour 12 seconds

2 years ago

#47 They Hit 500,000 App Downloads in Australia with Matt Ikin

Matt Ikin, Head of Growths and Partnerships at We Money delved into the common struggles people face with credit scores, status, and relationships. We Money offers clarity by consolidating finances into one accessible platform. Matt shares valuable advice, emphasizing meticulous tracking, mindset optimization in recruitment, and honest self-evaluation. The episode covers We Money's growth journey, from 500,000 downloads in Australia to practical activities for brand growth and team development. Discussions touch on credit scores, customer outreach challenges, growth tactics like influencers and user-generated content, the impact of TikTok, and the significance of partnerships.

Problem:

People struggle with their credit score, status, belonging, and relationships – finance tends to be at the core of these issues.

Solution:

We Money gives them clarity and confidence surrounding their finance. The platforms collate all their finances and debts into one place.

One big piece of advice:

Track absolutely everything, optimise for mindset when you recruit, in a fair way be really harsh on yourself on the results you are delivering. You will look back and see the moments of magic. Be really honest, and have an ultimate focus on doing things that help deliver your outcome.

Bullets:

(00:00) - Introduction

(01:35) - 500,000 downloads in Australia or 5 MCGs

(04:02) - The business Matt would start today

(05:20) - Importance of credit scores

(09:20) - The problem We Money is solving

(11:15) - Reaching their first customers

(15:40) - Surveying non-users

(17:08) - Practical activities to grow their brand

(20:00) - Growing a growth team

(24:10) - Identifying a growth mindset individual

(30:42) - Growth tactic of influencers

(32:44) - Two ways to use user-generated content

(36:12) - How people are using TikTok

(41:11) - The importance of partnerships

(42:45) - Why has Cashback taken off

(44:14) - Helping members access better financial products

(47:16) - We Money’s awards program

(51:50) - What’s next for We Money

(53:00) - One big piece of advice

(54:25) - Show & tell

Show & tell

We Money: https://www.wemoney.com.au/
Arc: The Browser Company: https://arc.net/
Carplay: Takes over the interface of your car with the power of your phone to make things fast and snappy.

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