In this episode of Weight Loss Simplified, Jennifer Powter shares the real reason why smart, successful women over 40 still struggle to lose weight—and it’s not lack of discipline, motivation, or knowledge. It’s the broken tools they’ve been handed.
Jennifer breaks down how the all-or-nothing mindset, perfectionism, and diet culture noise keep women stuck in a cycle of quitting and starting over.
She introduces her SMART Method and how this free 5-day challenge is helping women lose weight without willpower, obsession, or burnout.
You’ll walk away with real tools, mindset shifts, and a proven path to sustainable momentum—no calorie counting, no cutting carbs, no extreme workouts.
In this episode:
00:00 – Why most women are stuck—even when they’re doing “everything right”
01:42 – The diet rhetoric you’ve been bombarded with your entire life
03:07 – The lie of “I know what to do, I just don’t do it”
04:32 – Real life doesn’t allow for perfect plans—and neither should weight loss
05:35 – Introducing the SMART Method for real, lasting transformation
06:27 – Why willpower fades and aligned actions matter more
07:26 – How to build your bounce-back muscle instead of quitting
08:52 – Why food freedom is more powerful than food fear
10:53 – The #1 practice that breaks the all-or-nothing trap
12:13 – Tracking energy > tracking weight: a better way to measure progress
15:15 – Hunger or habit? A powerful question that changes everything
17:25 – Join the free 5-Day SMART Weight Loss Challenge and build momentum
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